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The color white has a number of meanings and associations, although these may vary depending on the individual and the culture in which they live. Some of the main associations often connected to the color white include purity, innocence, cleanliness, blankness, coldness, emptiness, simplicity, and minimalism.

This commodity discusses the significant of the color white and some of the positive and negative associations of this color.

Illustration past Cindy Chung, Verywell

The Color Psychology Characteristics of White

Co-ordinate to color psychology, these are the characteristics of white:

• White represents purity or innocence. While a helpmate wearing white was often thought to convey the bride'due south virginity, blue was once a traditional color worn past brides to symbolize purity.
• White is bright and tin create a sense of space or add highlights. Designers oftentimes use the color white to make rooms seem larger and more spacious.
• White is likewise described as cold, bland, and sterile. Rooms painted completely white tin can seem spacious but empty and unfriendly. Hospitals and infirmary workers use white to create a sense of sterility.
• The colour white can besides convey a sense of austerity and minimalism. Some may observe this calming or refreshing, while others may observe it stark or bland.
  

Other terms that are sometimes used to draw the color white include delicate, pure, at-home, unfriendly, bright, empty, fresh, or mournful.

Positive and Negative Meanings of the Colour White

Because colour meanings vary from one person to the next, the color white can have both positive and negative meanings. Some of the positive meanings that white tin convey include cleanliness, freshness, and simplicity. The color white ofttimes seems like a blank slate, symbolizing a new beginning or a fresh start.

On the negative side, white tin seem stark, cold, and isolated. Consider how a large, white, empty room might seem boring, bland, and stark.

Meanings of the Colour White

The meaning of the color white often depends upon the context. The color is frequently used in interior design, marketing, and fashion, where it tin be utilized in different ways to evoke certain moods or have specific effects.

Feng Shui

White is considered a powerful color in feng shui, a system of arranging your environment to create harmony. Colors are linked to sure feng shui elements and in the case of white, the element it expresses is metal.

Wood and glass accents get extraordinarily well with white, as exercise bits of black to balance it out. White is also great for kitchens, living rooms, bathrooms, and bedrooms and white flowers in white pots are an economical way to incorporate white into your environment.

Marketing

In marketing and branding, white is used to convey a feeling of safety, purity, freshness, and cleanliness, as well equally to create contrast. Some famous brands that utilise a keen deal of white in their logos and marketing are Michelin, Gap, Hewlett-Packard (HP), Lego, Volkswagen, Starbucks, Fisher-Cost, Levi'south, and Ford.

Pattern

In design fields, white is oftentimes used to highlight or act as a neutral background to let other colors, objects, or textures take the spotlight. It is too a popular colour in minimalistic designs, particularly when used with various other shades of white or other low-cal neutrals such as gray, beige, or taupe.

Style

In style, the colour white is often used to evoke a sense of purity, innocence, freshness, or cleanliness. Because white reflects lite, it is ofttimes worn in the summer months to help stay cool. However, it also has a reputation for getting dirty or stained rapidly, which ways it isn't platonic in situations where a person will be spending time existence active or engaging in concrete labor.

Color Associations Are Non Universal

One thing to remember is that such color associations are not necessarily universal. Colors can have different meanings, symbolism, and associations in other cultures.

In Western cultures, the color white is oftentimes associated with weddings, hospitals, and angels and is often used to convey a sense of purity, cleanliness, and peacefulness.

In many Eastern cultures, however, white is symbolically linked to death and sadness. It's frequently a color used in funerals and other mourning rituals.

What White Says About Your Personality

I study on adults' color preferences showed that out of 18 total colors, including no preference, white only ranked fifteenth equally the overall favorite color. It fared a little meliorate when the aforementioned adults were asked to rank their favorite color in clothing, coming in at tenth.

When asked to cull their favorite colors for the physical environment, white was overwhelmingly the number one favorite for all the listed rooms: living rooms, bedrooms, offices, and meeting rooms.

White was also ranked number i for evoking moods of quietness and concentration.

If white is your favorite colour, it might mean that you have a preference for colors that evoke a sense of calmness or simplicity. Or, it may simply mean that you have formed positive associations with the color in the by.

Verywell Listen uses only loftier-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial procedure to acquire more than about how nosotros fact-check and continue our content accurate, reliable, and trustworthy.

1. Birren, Faber. Colour Psychology And Color Therapy; A Factual Study Of The Influence of Colour On Human being Life. Hauraki Publishing, 2016.

2. Zhen Chong K, Bahauddin, A. Feng shui: the shape of v elements of low ti kok mansion.Planning Malaysia. 2017;xv(1):226. doi:10.21837/pm.v15i1.226

3. Cohn M, Bromell M. The 50 Nigh Iconic Brand Logos of All Fourth dimension. Complex.

4. Bakker I, van der Voordt T, Vink P, de Benefaction J, Bazley C. Color preferences for different topics in connectedness to personal characteristics.Color Research and Application. 2015;40(1):62–71. doi:ten.1002/col.21845

Past Kendra Ruby-red
Kendra Cherry, MS, is an writer and educational consultant focused on helping students larn almost psychology.

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Source: https://www.verywellmind.com/color-psychology-white-2795822

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